Apres Ski 10 Apres Ski 9 Apres Ski 8 Apres Ski 7 Apres Ski 6 Apres Ski 5 Apres Ski 4 Apres Ski 3 Apres Ski 2. Apres Ski 1 Apres Ski 12 Apres Ski 11
<
>
Unikat in Plexibox, 72 cm x 53 cm x 6 cm

Aprés Ski

Throughout his work, Lois Hechenblaikner tackles the other side of the coin [aims to show the other perspective], exposing the thin superficiality of the positive outward appearance. So, for fifteen years he has been collecting parts of shredded skis. The evocative names are still readable: Big Bang, Turbospeed or Kamasutra, which all suggest victorious races, powerful experiences, erotic highs, or other positive exceptional states, and which perfectly fit with ‘always wanting to have more’.

The way that Hechenblaikner photographs the skis, the promising names and designs take centre stage. At the same time, it is obvious that the skis are now only trash, unusable broken pieces. You can see that they are simply made from painted wood or a couple of layers of aluminium or plastic – how mundane they actually are, and how much the material aesthetic is only an application. This makes it clear that the consumer culture only aims to have a placebo effect, and that the promises of results don’t have any real basis. The fictional value of the consumer culture can hardly be presented in a more amusing and compelling way.

 

Dr. Wolfgang Ullrich

Wolfgang Ullrich, born 1967, is Professor of art history and media theory at the Academy for Design in Karlsruhe. In numerous publications, he deals with the concept of art history and criticism, visual sociological issues and consumer theory. Books (selection): With his back to art. The new status symbols of power (2000); The history of blur (2002); Hang deeper. About dealing with art (2003) What was art? Biographies of a concept (2005); Pictures on a world tour. A critique of globalization. (2006); Wanting more. How consumer culture works (2006) Wanted: Art! Phantom image of a joker. (2007) Refined art. Practice before reproductions (2009); Phenomena of prosperity (2010), Believing in art (2011).